Analyzing Website Performance

While doing SEO for a website, the website owner or their SEO consultant should analyze what parts of the website are useful and necessary and what parts aren’t. This analysis is especially needed when the website is in fact a business website. The business owner always wants to find out the following; is their website being seen by their targeted clients, do their clients like the content, are they coming back to the site consistently and most importantly, are the website viewers turning into regular clients of their particular business.

Now there are various different ways to analyze the traffic of the web pages. One is by using a Google tool called Google Analytics. This tool can be linked to your website and will keep a record of the location of where views came from including demographics, hourly, daily, weekly and monthly graphic reports of site usage. Google Analytics also keeps track of your online AdWords advertising campaigns and the business’ social media traffic as well.

Another very effective tool for website traffic analysis is called Statcounter; similar to Google Analytics, Statcounter displays, graphs, charts and numbers of returning and new website visitors. While executing SEO, it’s crucial for bother optimizer and the website owner should review these statistics and adjust the website’s online advertising and marketing accordingly. In some cases adjustments may not be necessary if your business is getting the desired results, but usually minor changes should be made from time to time. On Statcounter, you can also view keyword searches related to the site, find out the length of time a visitor was on the site and view their IP address with location.

Traffic monitoring can also be done by paying attention to word of mouth, finding out who visited or “liked” the website on social media and analyzing other websites the optimizer has submitted links to. Make sure you understand these tools well before using them, so that it will maximize the online marketing return for your website.

On both user interfaces, after logging in you will see all the available tabs you can access on the left side of the page. From the list of tabs that, the essential categories to analyze for the specific website are, the new visitors tab, the recent visitors tab and current day viewers. Furthermore, take into account the locations of visitors listed on the chart; it will give you a great idea on whether or not you’re reaching your ideal target area.

However even though I believe the categories I mentioned are very crucial, the important point to remember is that analysis of the charts in each and every category is necessary to ensure the website is being optimized well.

Research And Development – Importance And How To Go About It

We hear the term Research and Development (R&D) being tossed around more often these days. And as a matter of fact, it is not restricted to a Ph.D program or only to science and technology. It has permeated all the spheres from business to medicine to education to home and the outer space. Research refers to a systematic and thorough investigation into a particular subject; a collection and analysis of materials and sources that help you come up with new conclusions. It is a logical processing of information to confirm your assumptions. It is objective and methodical.

Research is of two types. There is basic research and applied research. The first involves digging deeper into the basic, scientific principles with the purpose of adding to what is already there. Applied research involves applying the already established scientific principles to come up with new innovations. It is the latter that is more popular today because it is considered to be more qualitative and it contributes more to the existing body of research.

One might ask why research and development is so important. For one, it gives you an opportunity to maximize your creativity. It also enables you to solve problems in an innovative fashion. It helps one make sound decisions based on concrete information and evidence. It is the constant research in varied fields that has brought us to our current progressive situation. Imagine what our lives would be without the television remote control, the microwave oven, smartphones, computers and most important of all, the internet. These and many more innovations have left a deep imprint on our lives.

Despite all the progress we have made, there are a number of gaps in our knowledge. There are still many unanswered questions. Research and development is the solution to the endless list of questions and queries. Today, more than science and technology, the need for constant research and development is felt around business organizations. It is hard to survive the competition without research. They have to research their market, business and product.

However, doing research is no cakewalk. If not approached in the right way and without the right guidance, it tends to become an extremely stressful situation, getting you nowhere. You must plan meticulously. Instead of getting at the project all at once, you can break it down into smaller pieces and work on them individually. Later, you can work on putting them into one large seamless picture.

Your individual work towards completing your research successfully is very important. Nonetheless, the facility where you conduct the research is equally important. You should choose your research center with care. A reputed centre adds more recognition to your research. It also provides the necessary resources needed to complete your research work easily and without any obstacles. Further, you can seek guidance from the experts and research guides on the panel. As such, you can keep your research project from getting too overwhelming.

The research center in Saudi Arabia is a center of excellence. With financial support from the royal government, the R&D center Saudi Arabia is the first center in the Arab Gulf countries known for its state-of-art facilities. It supports training and research leveraging scientific expertise to come up with long-term solutions.

Effective Use of SEO to Complement Your Digital Content

With the exponential increase of internet users on various handheld devices, SEO and digital marketing has become even more pertinent. However, although concentrating on your SEO techniques and making the most of digital marketing is recommended, too much of either one could end up having a negative effect on your business. This is because inundating your content with both could lead to a disconnect with your target demographic. Here some ways that you can make use of search engine optimisation effectively and ensure you are making a genuine connection with your potential customers.

Go easy on the keywords

The basis of search engine optimisation is creating content that focuses on a specific idea. The use of your chosen buzzword throughout your content is what gives it better chances at high page rankings in search engines. The downside to this is when you pay more attention to including those keywords that less focus is given to actually making a human connection with your content. Always keep in mind that the main purpose of your content is to develop a connection with your consumers. A fixation on your keyword use and search engine ranking could end up having a negative effect on this purpose. Have your keywords in mind but never let them dictate how the content will be written.

Keep it fresh

Search engines will generally be biased toward new content, as they want to be able to provide internet users with the latest posts and freshest ideas regarding their internet queries. As such, it is pertinent to ensure that you not only have fresh content on a regular basis, but that the content is relevant to what is happening in your particular niche. One way of doing this would be creating content based on what is currently happening in your line of work or the digital space at large. This way so get to ensure your content is evergreen as well as ensure you are meeting your SEO targets.

Always consider the public’s interest

Granted, you may want to write on topics that you find compelling. However, keep in mind that you are not marketing your content to yourself. You should always have your audience’s interest in mind when it comes to content creation. Focusing entirely on your keywords and buzzwords may be a good SEO strategy for the short term. If you would like to grow and keep your audience for the long term, you need to tap into their interests and have an inkling toward the topics they gravitate to when they are online. Weaving these subjects into your content gives it a better chance at staying relevant with your target demographic.

In conclusion, search engine optimisation is no longer focused entirely on pleasing the search engine algorithms. To make the most of your digital content, you always have to keep in mind the end consumer that will be clicking the links and sharing your content. Keeping them happy is what matters if you want your website to stay relevant. Remember content is King.

What Is Digital Marketing – An Overview of Digital Marketing

Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.

Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing. It uses channels and methods that enable an organisation to analyse marketing campaigns and understand what is working and what isn’t typically in real time.

Why is digital marketing important?

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the news people got about your products or services came from your ‘internal office cabin’ and consisted of only what you wanted the public to learn. Digital media is an ever-growing source of visual content, entertainment, news, shopping and social interaction. Consumers are now exposed not just to what you speak about your brand, but what the media, friends, relatives, peers, etc., are saying as well, and more importantly, the consumers are more likely to believe their peers, than you. People want brands they can trust, companies that understand them, communications that are personalised and relevant, and offers to their needs and preferences, and this is exactly what Digital Marketing can enable for you.

How does digital marketing help a brand grow?

It levels the online playing field.

It enables online discovery of your brand.

It facilitates interaction with targeted audiences.

It builds brand reputation.

More cost-effective than traditional marketing.

It helps generate better revenues.

It helps provide better ROI (return on investment) on your marketing investments.

By this we can target exact audiences or customers as per user requirement.

We can know data of customers performances.

we can target as per user requirement.

By this we can do lead generation also.

The major difference between tradional marketing and digital marketing is we find how many customers are coming and what they are doing in that particular phase.

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