Analyzing Website Performance

While doing SEO for a website, the website owner or their SEO consultant should analyze what parts of the website are useful and necessary and what parts aren’t. This analysis is especially needed when the website is in fact a business website. The business owner always wants to find out the following; is their website being seen by their targeted clients, do their clients like the content, are they coming back to the site consistently and most importantly, are the website viewers turning into regular clients of their particular business.

Now there are various different ways to analyze the traffic of the web pages. One is by using a Google tool called Google Analytics. This tool can be linked to your website and will keep a record of the location of where views came from including demographics, hourly, daily, weekly and monthly graphic reports of site usage. Google Analytics also keeps track of your online AdWords advertising campaigns and the business’ social media traffic as well.

Another very effective tool for website traffic analysis is called Statcounter; similar to Google Analytics, Statcounter displays, graphs, charts and numbers of returning and new website visitors. While executing SEO, it’s crucial for bother optimizer and the website owner should review these statistics and adjust the website’s online advertising and marketing accordingly. In some cases adjustments may not be necessary if your business is getting the desired results, but usually minor changes should be made from time to time. On Statcounter, you can also view keyword searches related to the site, find out the length of time a visitor was on the site and view their IP address with location.

Traffic monitoring can also be done by paying attention to word of mouth, finding out who visited or “liked” the website on social media and analyzing other websites the optimizer has submitted links to. Make sure you understand these tools well before using them, so that it will maximize the online marketing return for your website.

On both user interfaces, after logging in you will see all the available tabs you can access on the left side of the page. From the list of tabs that, the essential categories to analyze for the specific website are, the new visitors tab, the recent visitors tab and current day viewers. Furthermore, take into account the locations of visitors listed on the chart; it will give you a great idea on whether or not you’re reaching your ideal target area.

However even though I believe the categories I mentioned are very crucial, the important point to remember is that analysis of the charts in each and every category is necessary to ensure the website is being optimized well.

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