Make sure that your website contains unique and relevant content.
To avoid penalties, you have to make sure that your web pages do not contain “plagiarized” content. In addition, keep in mind that the “time on site”, “click-through rate”, and “bounce rate” are more crucial now than before. Also, see to it that your content is valuable enough to engage your audience.
Just the same, your website should be interesting, user-friendly and responsive, so it can be used and viewed on multiple devices that have different screen sizes and resolutions.
It is important to remember, though, that regular organic SEO continuous to play a critical part in Google search rankings. Therefore, your online business strategy should still focus on good organic SEO.
Offline and online SEO strategies, alike, will help you go up the desired “3-pack” ranking. If you want to maintain your good Google standing, never indulge in spammy SEO tactics. Carefully follow the SEO guidelines recommended by Google.
Get the most out of your business website reviews.
Google gives a lot of importance to reviews about businesses, since people searching for information read reviews to know more about the products/services offered by a business to see if they are beneficial to them.
There may be several arguments concerning the best way to get on with receiving reviews, but it wouldn’t hurt to encourage customers to give their own reviews. Certainly, maintaining high standards, as well as giving more than what they expect, will allow you to easily get reviews.
Never get lured into writing your own false reviews or using dirty tactics. Once you do and get caught, it can put your business in a bad light. It is not worth taking the risk.
See to it that you get reviews from different sources, including authorities such as Google Local Guides and Yelp Elite, to name a few, as well as traditional third party groups.
Optimize and make use of your inbound links
In order for your business to build a good reputation, it should also be acknowledged by other businesses within your locality. You will find links from other local sites to your website to be very useful.
There are lots of ways to get links for your business. These include hosting an event in your community, sponsoring a webinar, making donations, promoting something you love, as well as building relationships with known people and influencers.
Furthermore, when developing your link-building for local SEO even further, make sure to have:
- Good quality inbound links to your GMB landing page URL.
- Good-quality inbound links to your domain.
- Location-based keywords in anchor text of inbound links to your domain.
- A variety of inbound links to your domain.
- Adequate inbound links from locally relevant domains to your domain.
Use keywords well.
Only use relevant product/service keywords in your domain, GMB business title, reviews and website content.
Make sure that these keywords reveal local information.
Give a distinct web page to every product/service.
If you offer a variety of products/services, see to it that each has its own webpage, which contains relevant, exact details. These distinct web pages can be linked from a page with an outline of all products/services in your portfolio.